Programa de Pós-graduação em Gestão e Estratégia

Line of Action 2 – Management of Innovation, Markets, and Public Policies

TEACHERS: Biancca Scarpeline, Claudiana Guedes, Thiago Renault, Susana Webering, Flavia Galindo, Roberta Dalvo, Rodrigo Amado.

DESCRIPTION: Innovation can be considered one of the main driving forces in the dynamic process of socio-economic development and, together with the precepts of contemporary sustainability, form important and structuring axes of public policies in different countries worldwide. In general guidelines, the stimulus to innovation is pursued to promote socioeconomic, cultural, and environmental development. Innovation is also an important business strategy that generates competitive advantages and boosts business success. The line of research “Innovation, markets, and public policies” encompasses research on knowledge management, technological routes, technological change, and work; industry 4.0; university-company relationship; management of processes related to marketing and consumption; environmental management; circular economy; sustainable services; evaluation of public policies; management of tourist companies; sustainable and innovative general management.

Central Area: Applied Social Sciences

Area: Administration

Subareas: Public Administration; Management of Specific Sectors

Keywords: Innovation Management, Markets, Public Policies, Consumption, Sustainable Tourism Management; Hotel management; Waste Management, Sustainability