{"id":95,"date":"2017-02-03T14:56:10","date_gmt":"2017-02-03T16:56:10","guid":{"rendered":"http:\/\/cursos.ufrrj.br\/grad\/hotelaria\/?p=95"},"modified":"2025-12-04T18:06:17","modified_gmt":"2025-12-04T21:06:17","slug":"marcelo","status":"publish","type":"post","link":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/","title":{"rendered":"Marcelo de Oliveira Nunes"},"content":{"rendered":"<p>Professor Adjunto do curso de bacharelado em Hotelaria da Universidade Federal Rural do Rio de Janeiro (UFRRJ), respons\u00e1vel pela \u00e1rea de Gest\u00e3o de Meios de Hospedagens. \u00c9 doutor em Administra\u00e7\u00e3o pelo Instituto Coppead de Administra\u00e7\u00e3o (UFRJ), mestre em Administra\u00e7\u00e3o pela Universidade Federal do Rio Grande do Sul (UFRGS) e graduado em Turismo pela Universidade Federal Fluminense (UFF). Tem como temas de interesse: Novos canais de distribui\u00e7\u00e3o no turismo, Gerenciamento de Receitas (Revenue Management), Comportamento do consumidor em turismo e Economia comportamental no turismo.<\/p>\n<p><strong>DISCIPLINAS MINISTRADAS:<\/strong> IH801 Economia e Hotelaria (1\u00ba Per\u00edodo) e IH820 Projetos em Hotelaria (8\u00ba Per\u00edodo).<\/p>\n<p><strong>LINHAS DE PESQUISA\/ORIENTA\u00c7\u00c3O:<\/strong><\/p>\n<p><strong>LINHA 1:<\/strong> <strong>Comportamento do consumidor no turismo: <\/strong>Processo de tomada de decis\u00e3o de compra do turista, fatores situacionais e motivacionais, atitudes<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>LINHA 2:<\/strong> <strong>Distribui\u00e7\u00e3o e Gerenciamento de Receitas em hotelaria: <\/strong>Novos canais de distribui\u00e7\u00e3o na hotelaria, Revenue Management<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>LINHA 3: Plano de Neg\u00f3cios Hoteleiro<\/strong>: Planejamento formal de novos neg\u00f3cios em hospedagem, ou propostas de melhoria para servi\u00e7os existentes.<\/p>\n<p><strong>LINHA 4:<\/strong> <strong>Marketing hoteleiro<\/strong>: Planejamento e estrat\u00e9gias de mix de marketing para a hotelaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Adjunto do curso de bacharelado em Hotelaria da Universidade Federal Rural do Rio de Janeiro (UFRRJ), respons\u00e1vel pela \u00e1rea de Gest\u00e3o [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corpo-docente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcelo de Oliveira Nunes - Curso de Hotelaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcelo de Oliveira Nunes - Curso de Hotelaria\" \/>\n<meta property=\"og:description\" content=\"Professor Adjunto do curso de bacharelado em Hotelaria da Universidade Federal Rural do Rio de Janeiro (UFRRJ), respons\u00e1vel pela \u00e1rea de Gest\u00e3o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/\" \/>\n<meta property=\"og:site_name\" content=\"Curso de Hotelaria\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-03T16:56:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T21:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/#\\\/schema\\\/person\\\/ad16d91ae6159085b139672cd526bfe7\"},\"headline\":\"Marcelo de Oliveira Nunes\",\"datePublished\":\"2017-02-03T16:56:10+00:00\",\"dateModified\":\"2025-12-04T21:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/\"},\"wordCount\":187,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/files\\\/2017\\\/02\\\/20170810_191029-e1554746026790.jpg\",\"articleSection\":[\"Corpo Docente\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/\",\"url\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/\",\"name\":\"Marcelo de Oliveira Nunes - Curso de Hotelaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/files\\\/2017\\\/02\\\/20170810_191029-e1554746026790.jpg\",\"datePublished\":\"2017-02-03T16:56:10+00:00\",\"dateModified\":\"2025-12-04T21:06:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/#\\\/schema\\\/person\\\/ad16d91ae6159085b139672cd526bfe7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/files\\\/2017\\\/02\\\/20170810_191029-e1554746026790.jpg\",\"contentUrl\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/files\\\/2017\\\/02\\\/20170810_191029-e1554746026790.jpg\",\"width\":844,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/marcelo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcelo de Oliveira Nunes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/#website\",\"url\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/\",\"name\":\"Curso de Hotelaria\",\"description\":\"Universidade Federal Rural do Rio de Janeiro\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/#\\\/schema\\\/person\\\/ad16d91ae6159085b139672cd526bfe7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/cursos.ufrrj.br\\\/grad\\\/hotelaria\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marcelo de Oliveira Nunes - Curso de Hotelaria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/","og_locale":"pt_BR","og_type":"article","og_title":"Marcelo de Oliveira Nunes - Curso de Hotelaria","og_description":"Professor Adjunto do curso de bacharelado em Hotelaria da Universidade Federal Rural do Rio de Janeiro (UFRRJ), respons\u00e1vel pela \u00e1rea de Gest\u00e3o [&hellip;]","og_url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/","og_site_name":"Curso de Hotelaria","article_published_time":"2017-02-03T16:56:10+00:00","article_modified_time":"2025-12-04T21:06:17+00:00","og_image":[{"width":844,"height":1500,"url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#article","isPartOf":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/"},"author":{"name":"admin","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/#\/schema\/person\/ad16d91ae6159085b139672cd526bfe7"},"headline":"Marcelo de Oliveira Nunes","datePublished":"2017-02-03T16:56:10+00:00","dateModified":"2025-12-04T21:06:17+00:00","mainEntityOfPage":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/"},"wordCount":187,"commentCount":0,"image":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#primaryimage"},"thumbnailUrl":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg","articleSection":["Corpo Docente"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/","url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/","name":"Marcelo de Oliveira Nunes - Curso de Hotelaria","isPartOf":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#primaryimage"},"image":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#primaryimage"},"thumbnailUrl":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg","datePublished":"2017-02-03T16:56:10+00:00","dateModified":"2025-12-04T21:06:17+00:00","author":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/#\/schema\/person\/ad16d91ae6159085b139672cd526bfe7"},"breadcrumb":{"@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#primaryimage","url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg","contentUrl":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/files\/2017\/02\/20170810_191029-e1554746026790.jpg","width":844,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/marcelo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/"},{"@type":"ListItem","position":2,"name":"Marcelo de Oliveira Nunes"}]},{"@type":"WebSite","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/#website","url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/","name":"Curso de Hotelaria","description":"Universidade Federal Rural do Rio de Janeiro","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/#\/schema\/person\/ad16d91ae6159085b139672cd526bfe7","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f193e07796826f6166a442020f4f314b432bae257aad4de7199dd1c314007c3d?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/author\/admin\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":7,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":2386,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/posts\/95\/revisions\/2386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cursos.ufrrj.br\/grad\/hotelaria\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}